Jilin Ice and Snow Tourism Promotion Was Held in Zurich, Switzerland
On March 6, China Jilin Ice and Snow Tourism Promotion was held in Crowne Plaza Zurich, Switzerland. The delegation of Jilin Provincial Government led by Vice Governor Li Jinxiu for the first time promoted Jilin Province’s tourism resources and products and quality projects to Switzerland’s people engaging in tourism activities to promote Jilin Province’s exchange, cooperation, learning and promotion with Europe this time to a climax.
As the first Chinese province visiting Switzerland in the Sino-Swiss tourism year, although Jilin Province is far apart from Switzerland, they have a broad space for cooperation as their latitude is similar, tourism resources are similar and history and culture are different and.
At the promotion, the delegation introduced Jilin Province’s competitive snow and ice tourism resources, believed the two places have great cooperation potential in the snow and ice industry and especially the Sino-Swiss tourism year of 2017 will bring unprecedented development opportunities for the bilateral tourism cooperation. Meanwhile, hoped the two sides to deepen exchanges and cooperation in the ice and snow tourism, snow and ice sports, ice and snow culture and other areas and allow more Swiss friends to know, walk into and invest in Jilin.
Changchun Culture International Travel Service and Changchun Nuodiwei Vasa Management Services Co., Ltd. introduced Jilin’s ice and snow tourism products, Changchun Vasa cross-country ski festival and Yanbian • Vatter International Bicycle Travel Festival and other products, respectively. Changchun, Jilin and Changbai Mountain Management Committee issued 16 key investment solicitation projects, covering skiing and hot springs. Meanwhile, Changchun Culture International Travel Service and Switzerland Golden Source International Group signed a memorandum of understanding on strategic cooperation and the two sides agreed to further carry out tourism exchanges and cooperation.
After the promotion, the delegation made a special trip to inspect and learn Davos, conducted in-depth discussion on the global tourism, snow field management, ski safety and other issues, and initially agreed Davos and Jilin’s Changbai Mountain and Changchun City to strengthen cooperation, establish communication channels in the tourism, culture, sports and other areas, further enhance friendship, explore the establishment of a long-term cooperation mechanism and carry out more frequent exchange and learning activities.
In addition, the delegation members also went to inspect Swiss cable car company CWA and sincerely invited Swiss guests to participate in the second China • Jilin International Ice and Snow Tourism Industry Expo to be held in Jilin Province in December.