FAW-Volkswagen ranked top among the domestic car enterprises in registration data
The data show that FAW-Volkswagen with absolute advantage rankedtop among thedomesticcar enterprises in registration data, followed by Shanghai VolkswagenandShanghai GM. It is reported thatthe total outputofFAW-Volkswagen exceeded1.3 millionunits in 2012, becomingoneofthefewdomesticcar enterprises to completethesales target in thecontext that the car markethas slowed downin 2012.
Early 2012, FAW-Volkswagen, which just completedtheannual production and salestargetofone million units, set the annual production and salestarget at 1.3 million units, andput forwardtheslogan of "one step ahead to lead". Director andgeneral managerAn Tiechengannounced “brave words” of becoming “pronoun of China’s highqualitycar” as thenewSagitarcame intothemarket of Sanya, which injected acardiotonic agent to theoriginallysluggishdomesticcar market. In the subsequentmonths, FAW-Volkswagen obtained consecutive success inthe market, not onlywon monthly saleschampion among the domesticcar enterprisesfor five consecutive times, but also given full play to the strength of the domestic mostmatureA, B, Cseriespassenger carproductionbases. Inthe analysisofthe“popular FAW-Volkswagen” market phenomenon, industry experts pointedoutthat the leapfroggrowthof FAW-Volkswagen inthe domestic market is thanks to the high-quality productsthat truly meet domestic consumerdemandandgood reputationaccumulated for 20years, but also to theforward-looking and carefullayout, concerted effort and sincere cooperation between FAWGroup andGermany Volkswagen, the mostpowerfulpartners.Fromtheintroductionandlaunchoftheproductsto thelocalization transformation, the Chinese and German sides organically integrated themostaccurate marketdemand positioning,the superior productquality and state-of-the-arttechnologyand configuration. That’s why newSagitar, new Magotan, new AudiA4LandnewAudi A6L were highlysought after by consumersonce they came into the market.