The campaign was organized by the Provincial Sports Bureau, the Provincial Department of Education and the Jilin municipal government, and undertaken by the Jilin Municipal Sports Bureau and the Municipal Education Bureau. At the launch ceremony, Olympic champion Li Jianrou read out the campaign proposal.
At the ceremony, 500 children and adolescents from Jilin city respectively demonstrated football, basketball, taekwondo, cycling, aerobics, roller skating, ice hockey, land curling, skiing simulator and other sports. In the future, a series of ice and snow sports competitions including short track speed skating, speed skating, ice hockey, cross-country skiing, alpine skiing and snowboarding will be launched, with the theme of fitness activities for children and adolescents.
The campaign has been divided into three parts. The first part is to hold a variety of demonstration sports, such as cycling, football, roller skating and ice hockey. The second part is to carry out a series of promotion activities including speed skating, ice hockey, skiing, cycling, swimming, orienteering, roller skating, floor curling, rope skipping, chess and badminton. The province's "millions of teenagers participating in ice and snow sports" brand project will also be included in this part. The third part is to carry out online marathon for primary and secondary school students in the province by using the official platform designated by the Youth Winter and Summer Camp of the General Administration of Sport of China, and to guide the youth to run and keep exercising every day.