New snow season, Baishan's tourism is booming

2021-01-18    JL.gov

On January 9, the temperature in Baishan city fell to around minus 30 degrees Celsius. However, nearly 200 winter swimmers were not afraid of the cold and participated in Jilin·Baishan Winter Swimming Competition held in the Qingshan Lake Scenic Area.

Since the beginning of December last year, Baishan's six ski resorts have received over 250,000 visitors, with a year-on-year growth of 29 percent. The public participating in ice and snow sports has become the main driving force for the development of local ice-snow tourism industry. Ice and snow, as a "cold resource", is becoming a "hot industry" of Baishan city.
 
With snow entertainment activities as the guide, the interaction and integration development of Baishan's ice-snow tourism industry and catering industry is gradually becoming a characteristic business card of its winter tourism.