Online and offline perfect integration of Jilin province’s consumer market during Singles Day shopping festival

2020-11-16    JL.gov

From the alone shopping spree of online market to the combination and interaction of online and offline, from the fierce competition between physical stores and online stores to the mutual integration and promotion of two sides, Jilin province’s consumer market is experiencing perfect integration of online and offline during the Singles Day shopping festival this year.

Taking the shopping festival as an important opportunity to accelerate consumption recovery, physical trading enterprises in the province have given full play to advantages of consumption scene experience, used new models, new technologies and new platforms, improved weak links in offline consumption and carried out a series of consumption promotion activities. With the integration of business forms, major key business districts, commercial pedestrian streets and commercial complexes have promoted the joint activities of fashion shopping, internet-famous food, literary fashion in catering, department stores, e-commerce and tourism.
 
On the early morning of November 11, a large number of people crowded into the Changchun International Exhibition and Convention Center to visit the 5-day series of bringing Jilin provincial vehicles to the countryside activities and the Changchun Autumn Auto Expo. The auto expo is Jilin province’s another event in the field of automobile sales besides large-scale auto exhibition activities held in Changchun, Siping, Liaoyuan, Tonghua and other regions. During the expo, 521 vehicles of 71 brands make a showing which is expected to attract 100,000 visitors.
 
Taking the shopping festival as a window, we have seen the great vitality of Jilin’s consumer market, as well as the strong organizational and appeal ability of commerce departments in organizing promotion activities and promoting consumption recovery. Many regions in the province have launched voucher campaigns for the promotion activities during the festival, greatly promoting consumption and doubling the dynamic and vitality of the province’s consumer market.