Home>Investment>Opportunities>Major Project T   T   T
Jingyue Digital Publishing Media Center Project of Changchun City
2017/03/23     Source:

1.Introduction to Project

1.1Background of Project

1.1.1Introduction to Project

IT technology and Internet application level continues to improve, so that people's reading habits and reading environment is changing, the public reading habit has begun to shift from the traditional medium of paper media to the new media, and e-books, online reading, digital mobile phone books etc. digital published new carrier witnesses development with each passing day. At present, China's digital publishing industry has entered a stage of rapid development, and the Chinese government departments increase the support and legislative efforts to the digital publishing industry, and digital publishing has become the strategic emerging industry of the news publishing industry and the main development direction of publishing industry. It is also an important part of the national economy and social information. Vigorously developing the digital publishing industry has become an important strategic task for China to step towards a press and publishing power.

The project will bring together various forms of cultural industry bases, such as digital publishing, online publishing, cultural creativity and ethnic publishing, and serve high-end industries such as culture, publishing, media, creative and cultural finance and investment at home and abroad.

1.1.2 Market Analysis

Digital publishing industry-related bases have been consecutively established and the establishment of industry associations strengthens protection of the intellectual property rights of digital publishing by the society, and speeds up process of building of digital publishing industry standards and the digital publishing industry is the trend of the times. China's publishing industry will pay more attention to digital publishing, which comes from the potential of digital publishing itself one the one hand; on the other hand, it comes from the country's great attention and policy support of digital publishing development. In addition, the reader's reading environment, reading methods and changes in demand for reading are constantly increasing the market capacity of digital publishing; at the same time, due to the inherent characteristics of the network, the development of network technology makes digital publishing has great superiority relative to the traditional publishing, pregnant with broader development prospects.

In 2015, the income of domestic digital publishing industry as a whole was 440.385 billion yuan, an increase of 30% over 2014. The overall proportion of the digital publishing industry income in the press and publishing industry is enhanced from 17.1% in 2014 to 20.5%. Of which: Internet journal income is 1.585 billion yuan, 4.9 billion yuan of e-books, digital newspaper of 960 million yuan, blog of 1.18 billion yuan, 5.5 billion yuan of online music, network animation of 4.42 billion yuan, 105.59 billion yuan of mobile publishing, online games of 88.88 billion yuan , online education of 18 billion yuan, and the Internet advertising of 209.37 billion yuan.

It is worthy of our attention is that in 2015, the total income from Internet journals, e-books, digital newspapers was 7.445 billion yuan, representing an increase of 6.66% compared with 2014, and the proportion to total digital publishing income was 1.69%, compared to 2.06% in 2014, there is a decline. This shows that the traditional publishing units still need to intensify efforts in digital transformation and upgrading, integration and development, and the digital publishing industry has great potential for development.

1.1.3 Favorable Conditions for Project Construction

1Policy Advantage

In order to further promote the development of digital publishing industry, in recent years, government departments have consecutively promulgated the guidance on promoting the healthy development of network literature, guidance on the integrated development of traditional publishing and emerging publishing and other industry policy guidance documents. In February 2015, the Ministry of Finance released the notice on applying for the 2015 special funds for the development of cultural industries, which includes “promoting the integration of traditional media and new media” into one of the key support contents. It can be seen that in the face of the diversified industrial structure, the diverse needs of cultural consumption, favorable situation and policies will create the “spring” of digital publishing industry development.

Jingyue High-tech Zone, combined with the new situation and new conditions, promulgated a series of favorable support policies for the development of the industry, providing a strong guarantee for the development. At the same time, the use of western New District with an area of 53.8 square kilometers creates the most appropriate development space for the industrial development.

2Environment Advantage

Jingyue High-Tech Zone has a large area of ecological resources, and forest water area reaches 243 square kilometers, accounting for 51% of the area. The east side is Jingyue Pond National Forest Park. With more than 100 square kilometers area, here, beautiful scenery with cascading mountains catches people’s eyes. Owing to the fact that the oxygen content is high here, the park is called "natural oxygen bar" and "the lung of Changchun". The south is the New Lake National Water Conservancy Scenic Area, with an area of 107 square kilometers. Sharing fascinating views with glistening ponds, the placed has a honor of “the pearl of Changchun”. Yitong River, located at the west side, is the mother river of Changchun. And the Jingyue high-tech section, like a jade belt in the city, is up to 13.3 kilometers, and the city is going to build the Yitong River Scenic Belt.

3 Location Advantage

From the geographical and traffic conditions, Jingyue High-Tech Zone is located in the heart of the Northeast Plains hinterland, the southeast of Jilin Province capital of Changchun City, and the radiating surface will cover northeast three provinces. Besides, there are three expressways and two high-grade highways connecting Changji, Changping and Changha. The development zone is 16 kilometers away from Changchun Railway Station and 28 kilometers away from Changchun Longjia International Airport. Now, 41 domestic and international routes have been opened. And first stage of Changchun Jingyue light rail line is up to 17 kilometers. Thus 9,930 people can be delivered one-way per hour, and 108,000 passengers can be delivered each day. The light rail provides convenient and rapid traffic services.

1.2 Construction Contents and Scale of Project

1.2.1 Product Scheme and Scale

The project site is the west new area of Jingyue National Hi-tech Industrial Development Zone, covering an area of 50,000 square meters, construction area of 200,000 square meters.

1.2.2 Construction Contents

Construction contents cover the development and design of Internet, the mobile phone related products, the production and R& D of digital content carriers, development, debugging of digital platforms, and intellectual property protection and so on.

1.3 Total Investments and Funds Raising of Project

Total Investmentsinvestments of Project project are 1 billion yuan. Total investment includes construction investment of 900 million yuanworking Ccapital of 100 million yuan.

Table 1Summary List of Total Investments of Project       Unit: 10,000 Yuan

Serial No.

Name of Expense

Investment Amount

Percentage to Total Investment



Construction Investment





Interest Incurred in Construction Period





Working Capital





Total Investments of Project1+2+3




1.4 Financial Analysis and Social Evaluation

1.4.1 Major Financial Indicators

The project does not take estate income into account, and the annual income of operating income reaches 300 million yuan. The project realizes an annual profit of 50 million yuan. Investment payback period is: 7 years (after tax, including construction period: 1 year), and profit margin of investment is 16.7%.

Table 2List of Major Indicators for Financial Benefits Forecast

Serial No.






Operating Income

10,000 Yuan/a


Normal Year


Total Profits

10,000 Yuan/a


Normal Year


Financial Internal Rate of Return of All Investments



After income tax


Financial Net Present ValueIc=10%

10,000 Yuan


After income tax

operation period of 12 years


Payback period of All Investments



Including construction period of one year

(after tax)


Profit Margin of Investment




Note: the "10,000 Yuan" in the table refers to RMB.

1.4.2 Social Evaluation

The implementation of this project adapts to the development plan of Changchun City, can effectively promote local economic development, provide jobs, and promote the deep processing technology of products in the area, realize industrial upgrading, optimize the industrial structure, and promote local economic development.

1.5 Cooperative Way of Project

Sole investment or independent operation of enterprise.

1.6 What-to-Be-Invested by Foreign Party

Investment method can be negotiated face to face.

1.7 Construction Site of Project

West new area of Jingyue Hi-tech Industrial Development Zone of Changchun City

1.8 Project Progress

In business invitation.

2. Introduction to Partner

2.1Basic Conditions

Name of Project UndertakerInvestment Promotion First Bureau of Jingyue High-tech Industrial Development Zone, Changchun City

Legal AddressNo.1572 of Fuzhi Street, Jingyue High-tech Industrial Development Zone, Changchun City

2.2 Overview

Jingyue High-tech Industrial Development Zone was established in August 1995, originally known as Changchun Jingyue Pond Tourism Economic Development Zone. In March 2006, it changed its name to Changchun Jingyue Economic Development Zone. In August 2012, it was successfully promoted to national high-tech industry development zone, and won the national e-commerce demonstration base, the national advertising demonstration park, the national modern service industry digital media industry base and other national awards. After this approval, Jingyue area ushers in the historical opportunity of a new round of major development and rapid development. Jingyue Hi-tech Zone adheres to the "eco-oriented, culture as soul, services for the usage" development principles, and promotes integration development of cultural industries, high-tech industry and modern service industry. Within 5-10 years, it will build China's ecological Silicon Valley, world first-class science and technology innovation-oriented eco-city, leading the dominant industry of Changchun City to upgrade, and providing experience and demonstration for comprehensive reform pilot area of the national service sector. 

The richness and degree of aggregation of high-tech science and education resources of Jingyue High-tech Development Zone remains the top place in the country. It is the seat of Northeast Normal University, Jilin Agricultural University, Jilin University of Finance and Economics, Huaqiao Foreign Languages Institute etc. 15 institutions of higher learning, with up to 200,000 college students. Strong scientific and technological foundation, strong scientific research strength, rich cultural atmosphere provides a strong support for the development of high-end industry.

In February 2013, Jingyue High-tech Development Zone formulated a series of preferential policies for the new national high-tech industrial development zones, and the high-tech industry projects settled in the zone can enjoy measures for innovation and development special funds of Jingyue Hi-Tech Zone, opinions of Jingyue Jingyue Hi-Tech Zone for implementing 535 talent plan, the construction of ‘China's eco-Silicon’, policies of Jingyue Jingyue Hi-Tech Zone for supporting investment and financing, policies of Jingyue Jingyue Hi-Tech Zone for supporting technological innovation of enterprises, and policies of Jingyue Jingyue Hi-Tech Zone for supporting high-tech services industry etc.

2.3 Contact Methods

Contact PersonDing Xiaohong, Li Li




Contact Methods of Project City (Prefecture)

Contact UnitChangchun City Economic and Technological Cooperation Bureau

Contact PersonBo Zhanlin

Telephone0431-82763933  82765252



Website of City/Prefecturehttp://www.ccmbc.com/


【print】 【close】
Special Report
Travel Guide
Laws & Regulations
Business Help
Festival Exhibition
ICP:05001568 Copyright @ 2008 People's Government of JiLin Province All Rights Reserved
New Development Road ,ChangChun, JiLin Province NO.329 Post:100051 Tel:+86-0431-88905342