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Tractor Factory Cultural Creative Industrial Park Project of Changchun City
2016/11/29     Source:


1. Introduction to the Project

1.1 Project Background

1.1.1 Project planning and development positioning

The project covers an area of 270000 square meters, including 50000 square meters of reserved land for culture, and other land basically complete the land collection and storage, which can be used as high-grade commerce and real estate development. The reserved land of 50000 square meters for culture is planned to build cultural industry base, similar to Beijing 798 which integrated with cultural creativity, cultural exhibition and operation. It’s concentrating on developing high standard, upscale, high grade cultural creative industry, which is a combination of historical culture and modern fashion, and gradually becomes a new landmark of social development.

With the implementation of Chang-Ji-Tu and Chang-Ji integration strategy, Er’dao District has gradually been transferred from the original edge city into the center city, and  the old industrial city once in Changchun City has turned into a new Yingbin city of Changchun City in which the commerce develops rapidly and people, logistics, capital, technology flow, information flow gather together. Industry is business card of Er’dao District in the past, and the foundation for continuous development in the future. Taking old industry as the subject, and the completion of relevant cultural industrial project which is built in form of old factory restoring the old as the old, it can completely embody the industrial civilization history background of the region, and it will be integrated with modern cultural creative design elements, which can become a breakthrough for Er’dao District to establish image, find positioning and build brand, and become the new business card that Er’dao District had in Changchun City. The development of this cultural creative industry project will certainly enrich the cultural life of residents within the area under jurisdiction, and play a positive role in speeding up regional development and improving living standard of the people.

1.1.2 Market Prospect

Cultural creative industry is considered to be one of the most promising industries in the 21st century all over the world. There are huge economic and social benefits. Governments around the world gave special attention and attached great importance to the development of this industry.

At present, output value that cultural creative industry around the world created is 22 billion dollar a day and increasing at a speed of more than 5%. Currently, the cultural creative industries accounted for 12% of GDP in America; and 10% of GDP in UK. The proportion that employment accounts for all employees are 20%, 10% respectively. Annual revenue of American video publishing is more than 70 billion dollars, which becomes the export industry second to the space industry. In recent years, cultural industry in China had reversal growth in the global financial crisis. In 2008, the total output value of cultural industry in China is 400 million Yuan, becoming the new economic growth point.

In recent years, benefit of cultural creative industry in China is increasingly obvious. Analysis Report on Development Mode and Investment Strategic Planning of Construction Industry in Chinese Creative Industry Park from 2014 to 2018 issued by Forward-looking Industry Institute added value of cultural creative industry in China will have reached 1.8 trillion Yuan by 2015, accounting for over 5% of GDP share. The cultural creative industry will become the pillar industry among economy in China. Especially in some cities with good base, such as Shenzhen, Beijing and Shanghai, the cultural industry is the supporting power for economic development.

As the important way and carrier for cultural creative industry scale and intensive development, the construction of cultural creative industrial park in China is very strong in recent years. According to incomplete statistics, the national cultural industry park is more than 2500 at present, and all kinds of cultural creative industry park has as many as 500, in which there are more than 350 various related bases and parks of cultural creative industry named by the state, and they distributed around the country.

From the overall international developing trend, the creative industry has a broad prospect in the future. So the government suspend to approve creative industrial park currently, which can be thought of as an adjustment and improvement process, and development and construction of creative park will be continuously enlarged in the future. However, the government will have strict management and provide guidance in the direction of the demand suitable for social industry in the same time.  

The “12th five-year” planning of the state said, it shall play a positive role of market mechanism under the guidance of the government, and cultivate leading cultural enterprises and strategic investors, encourage and guide the non-public economy to enter. In addition, the “12th five-year” planning launched by some places attached great importance to develop creative industry park, for example, the “12th five-year” planning of Shenzhen requires vigorously to implement industrial agglomeration, strengthen the overall planning of cultural creative industry, accelerate the planning and construction of national creative industry park , cultivate and promote a batch of leading enterprises with independent intellectual property rights and cultural products. Under the promotion of active industrial policy, creative industry park is also facing good prospects for development.

1.1.3 Advantageous Conditions of Project Construction

(1) Policy conditions

The project is located in Changchun international logistics and economic development area. With the implementation of Chang-Ji-Tu and Chang-Ji integration strategy, this region enjoys first-class land consolidation, land collection and storage, and management authority at early planning stage, and other policy guide that the state newly presents to revitalize old industrial base in northeast and development and open strategy of Chang-Ji-Tu, and it could also enjoys the most favorable policy incentives in development zone in the city.

(2) Geographic advantage

This project is located in core position of Jilin Road business circle with extremely advantageous geographical location. With the implementation of Chang-Ji-Tu and Chang-Ji integration strategy, Er’dao District has gradually been transferred from the edge of city into city center. Huagu international city, Yujin Park, Yatai Guihuayuan, Hansen Jinshuo Square and other real estate and business services project are completed around this project successively. It’s 1 km away from the entrance of Changji Express Way here, and 15 km away from Changchun Longjia International Airport. There are more than 60000 residents nearby, and it has great development potential.

1.2 Content and Scale of Project Construction

The project covers an area of 270000 square meters, including 50000 square meters of reserved land for culture, and other land basically complete the land collection and storage, which can be used as high-grade commerce and real estate development. Mainly to construct high-grade artist apartment, cultural creativity public platform, 

culture and art exhibition base, culture and art product trade base, tractor museum, etc.

1.3 Total Investment of the Project and Capital Raising

1.3.1 Total Investment of the Project

Total project investment is 3.8 billion Yuan, including fixed asset investment of 2.88 billion Yuan.

Table 1: Summary Table of Total Investment of the Project   Unit: RMB100,000,000


Expense Name

Amount of Investment

Proportion of Total Investment %



Construction investment





Interest incurred in construction period





Working capital





Total investment of the project (1+2+3)




1.3.2 Capital Raising

Self-raised by the enterprise

1.4 Financial Analysis and Social Evaluation

1.4.1 Main Financial Indexes

Annual operation revenue of the project is expected to be 2 billion Yuan, and annual profit is 0.76 billion Yuan. The payback period is 6 years (after taxes, including construction period of 1 year), and return on investment is 20%.

    Table 2:   List of Major Indexes for Forecast of Financial Benefits







Sales income



Normal year


Total profit



Normal year


FIRR of all investments



After income tax


FNPV (Ic=10%)



After income tax


Period for recovery of all investments (after tax)



Including 1 year of construction period


Rate of return on investment




Note: "RMB10,000" in the Table shall be RMB.

1.4.2 Social Evaluation

The project is located in Dongsheng business circle of Er’dao District, near the Yingbin avenue where Changchun City lead to Long Jia International Airport - Jilin Road. It’s the window to display urban style and features and communicate with international in the future. Under the support of the government, the whole Jilin Road acquires a completely new look, and shows many business and commercial projects. The acceleration of urban renewal also drive the real estate industry nearby, and promote regional economic development. With the development of economy, people’s spiritual and cultural life is promoted. The project has a street across with Northeast Asia Wenhui Center, which belongs to aggregation of same trade and could be complementary. After the project completed, it will powerfully drive the regional cultural atmosphere, and promote regional economic development, stimulate business vitality, drive the improvement of the surrounding commercial facilities, and provide more employment opportunities for the region.

1.5 Cooperative Ways of the Project

Sole proprietorship, Joint venture, other methods can be discussed in person.

1.6 What to be Invested by Foreign Party


1.7 Construction Site of the Project

The construction place of this project is located in Rongguang Street of Er’dao District, east to Minfeng Street, west to Lequn Street, South to Dongxin Road and north to Rongguang Road.

1.8 The On-going Condition of Project

Investment is being carried out.

2 About cooperative party

2.1 Basic Conditions

1. Name of Project Unit: Changchun Erdao Commerce Bureau

2.Legal Address: No. 5379, Ziyou Road, Changchun City 

3.Project Principal: Lang Lina

2.2 Overview

Er’dao District is located in eastern part of Changchun City, Jilin Province, located in the eastern coast of Yitong River with beautiful scenery along, 5 km away from the city center, 4 km away from the railway station, and 15 km away from Longjia International Airport. This District directly has 102 square kilometers under the jurisdiction, including a provincial development zone, Changchun international logistics and economic development zone, governing 6 streets and 1 town, with census register population of 402000 people.

The highway within the area is very convenient, close to Xinglong comprehensive free trade zone. Changchun Eastern Station - the only national land port in Jilin Province, located in the area, which could directly handle customs clearance for import and export goods. Jilin Road within the area becomes the only way which must be passed for Longjia Airport to in and out Changchun City.

In 2011, committee and district government of Erdao District proposed the development strategy of “one industry covers three districts” to implement scientific development, accelerate development, and construct modernized center city. On the industry direction, it focuses on development of modern service industry, defined two major industries in Er’dao District: the modern logistics and commercial trade; on the spatial pattern, it comprehensively promotes linkage development of central business district, modern logistics center,  and leisure and business development area in Eastern Changchun to speed up and promote the construction pace of urbanization in the whole region.

Changchun international logistics and economic development was officially approved to be provincial development zone by the provincial government in January 2012, including three development regions, which are central business district in the eastern Changchun, modern logistics centers and leisure and business development area. The planning area is 49 square kilometers. The development zone is located at the core of Changdongbei open and development pilot area, located in the core area of eastern Changchun. It’s the only region which must be passed for the provincial capital cities to connect airport, inland port, energy supply area, water source, tourist destination of eastern Changchun and other major economic function partitions. It’s 4 km away from railway station, 15 km away from Longjia International Airport and 5 km away from city center. It’s the gateway of Ha-Da Express Way, Chang-Ji Express way, 102 national highway, and Chang- Ji North highway, and the first door of strategic deployment for “Chang- Ji Integration”, with advantageous geographical position. The development zone has vast size, complete infrastructure, advanced transportation, more transport and warehousing enterprises, and prosperous market commerce and trade, which is an ideal place to develop modern logistics and commerce and trade industry. For enterprises which settle down the region, they enjoy the optimal policy in the whole city, such as, first-class land consolidation, land collection and storage, management authority at early planning stage, tax sharing, revenue return on land transfer income, and investment promotion and capital introduction etc.

2.3 Contact Method

Postal Code: 130033

Contact Person: Lang Lina

Tel: +86-431-84646772   

Fax: +86-431-84646772 

Project Unit: Changchun Erdao Commerce Bureau


Contact Person of Project City (Prefecture):

Contact Unit: Changchun Economic and Technical Cooperation Bureau

Contact Person: Lin Lin   Pan Yao

Tel: 0431-82763933

Fax: 0431-82763933

E-mail: xmc52763933@163.com

Website of City (Prefecture): http://www.ccmbc.com/


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