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Automobile Park Construction Project of Changbai Mountain
2018/05/21     Source:

1. Introduction to the Project

1.1 Project Background

1.1.1 Project Introduction

The construction site of the project is located at the gateway of Chixi District and relies on the rich, vast, broad, profound, unique, diverse and time-honored natural resources and humanities accumulation in Changbai Mountain. The construction contents include automobile cinemas, camping sites, outdoor development centers, all-terrain vehicle sports centers, comprehensive service areas, etc. to build a comprehensive camping site integrating ecological sightseeing, camping experience and automobile culture experience, which will play a catalytic role in developing the tourism in Changbai Mountain.

1.1.2 Market Prospects

(1) Automobile Park Development Status

The development of automobile park relies on the rise of self-driving tour and self-driving tour cannot develop without smooth traffic and the development of private cars. By the end of 2014, the total traffic mileage of expressways in China reached 112,000 km, ranking the first in the world by surpassing the United States. By October 2016, the traffic mileage of expressways in Jilin Province reached 3113 km.

At present, China has become the world's largest automobile manufacturing center and the world's largest automobile consumer market with rapid growth of domestic automobile consumption and car ownership. As of the end of 2016, the car ownership in the country reached 194 million and the number of motorists exceeded 310 million. The total number of private cars reached 146 million units, with an average of 36 vehicles per 100 households. Compared with 2015, the number of private cars is increased by 22.08 million, an increase of 15.08%. The civilian car ownership in Jilin Province reached 3.556 million, an increase of 11.7% over the previous year, which includes private car ownership of 1,961,300, an increase of 15.8%. The increase in the number of vehicles has greatly facilitated people's travel, and motels and automobile culture have also become part of the people's growing material and cultural needs. Therefore, the automobile park has a huge potential for development.

According to the analysis of a sample survey of Internet users in China, 87.8% of tourists choose to travel as a free-walker, while only 12.2% of them travel with groups. The proportion of self-drive tour reached 45.2% outstandingly. Those data show reflects the change in tourism perception and demand levels of modern. Since 2012 when the Notice—Major Holidays Free From the Mini Bus Toll Policy Proposed by the Ministry Of Transport and Issued by the State Council released, the self-driving tour during holidays is in a “blowout" situation, which greatly broadens the scope of civil travel. Automobile parks in China are not developed well. Therefore, the construction of Changbai Mountain Automobile Park has immense potential as well as the charm of facilitating tourists' travel. At the same time, it also conforms to the requirements of five major development concepts: innovation, coordination, green, open, sharing in the Suggestions of the CPC Central Committee on Developing the 13th Five-Year Program for National Economic and Social Development proposed on the fifth plenary session

(2) Forecast of Changbai Mountain Automobile Park

During June 12 to 15, 2017, UNESCO convened the 29th Man and the Biosphere International Coordination Council (MAB-ICC) in Paris. On the council, the feedback on protection and management over the past decades for the 15 World Biosphere Reserves, including the Changbai Mountain World Biosphere, has been released. During the council period, the stage work about Changbai Mountain Reserve during the past ten years was spoken highly, believing that unremitting efforts into the Changbai Mountain Reserve mobilized local and surrounding people to participate in the construction of ecological protection and construction with enthusiasm, strengthened the ecological protection of protected areas, improved the tourism environment and quality, expanded the international reputation, increased the number of tourists both at home and abroad, and promoted the healthy development of eco-tourism in the nature reserve.

All kinds of ecological communities around Chixi District where the Changbai Mountain Automobile Park is located are protected well in a native state. The regional forest coverage in this district has reached 97%, which is the first national-level full-scale forest tourist area. In Chixi District, there are mainly the world-famous Changbai Mountain Nature Reserve and its surrounding forests, water bodies, caves, historical monuments and other independent landscapes. This district strongly appeals domestic and foreign tourists with vast surrounding mountain, spectacular Changbai Mountains, dense volcanic hot springs, unique landscape of snow, typical vertical landscape belt, famous ginseng town and ladder River, Tianpi slope, Tiger back, Yuanyang site, small 100-meters waterfall, small Tianchi, and other peerless good views. This project is highlighted by the surrounding environment and car culture and is attractive with the combination of natural charm and car culture, which will usher in a new opportunity for Changbai Mountain Automobile Park.

The Changbai Mountain Automobile Park will enjoy a broad market prospect and space for development in the future, which is driven by the ever-expanding market space. Namely, industrialization has increased the urban population who has the needs to escape from the industrial environment. One the other hand, the broad market prospects and space for development are strongly and continuously driven by economic development and the reform of the paid-leave system. For the rise of self-driving tour, it is a forward-looking choice to take the development of automatable parks as an important tourism development project by seizing opportunities in the national tourism market, introducing capital to build self-driving tour bases and new self-driving tour image, and gradually forming a vivid self-driving destination image.

1.1.3 Advantageous Conditions of Project Construction

(1) Policy advantage

As cars stride into families, self-driving tour is gradually becoming a new growth point of China's tourism economy. In the Opinions of the State Council on Speeding up the Development of Tourism in 2013, tourism has been positioned as a "strategic pillar industry of the national economy and a modern service industry with more satisfaction of people”. It was also proposed to further improve the service system for self-driving tour and regulate and guide the spontaneous tourism activities. "

In the 13th Five-Year Plan for the Development of Tourism, it was pointed out to construct self-driving motorhome travel routes and tourist destinations with well-public services, to cultivate camp chain brand enterprises, and to enhance motorhome product design, manufacture and technical support capabilities, forming a network of camp service system and a more complete self-driving motorhome tourism industry chain. It was also pointed out to speed up camp construction and actively give play to the leading role of social capital in building self-driving motorhome camp.

(2) Industrial Advantage

At present, the tourism status in Changbai Mountain has been improved year by year. During the "national day" period in 2015, Changbai Mountain scenic area received 122,000 tourists, an increase of 7.5% over the same period of last year. In the same period of 2016, Changbai Mountain scenic area received 143,000 tourists, an increase of 17.2% over the same period of last year. In the same period of 2017, Changbai Mountain Scenic Spot received 181,000 tourists, an increase of 23.8% over the same period of last year. The development of Changbai Mountain has laid a solid foundation for accelerating green transformation and sustainable development in the region and has also provided a good space for development of the Changbai Mountain Automobile Park.

With the popularity of cars, more tourists prefer to choose self-driving tour to visit Changbai Mountain. The Changbai Mountain Automobile Park can meet the needs of tourist, allowing them drive conveniently to visit Changbai Mountain, feel the charm of it and experience the culture themed by automobile, and co-exist of natural ecology and cultural landscape. Therefore, the Changbai Mountain Automobile Park has a broad development space.

(3) Transportation Advantages of Location

The west region of Changbai Mountain Pool is 320 kilometers from Changchun City, 210 kilometers away from Yanji City, Yanbian Prefecture and 150 kilometers away from Antu County, Yanbian Autonomous Prefecture. The traffic to outside places has become more and more convenient. For example, existing railways are connected to Chixi District and Chibei District and State Road 201 is connected to Chixi District and Chibei District, and Provincial Road 302 is connected to Chixi District. In addition, it will be more convenient for the Changbai Mountain Protection and Development Zone in contacting other places with the completion of the Changbai Mountain Tourism Airport and the completion of freeways from Changbai City to Chixi District, and from Yanji to Chibei district. Based on diverse modes of transportation with available land and air transportation, Changbai Mountain enjoys convenient transportation and obvious location advantages.

1.2 Content and Scale of Project Construction

1.2.1 Scheme and Scale of Project Construction

The Changbai Mountain Automobile Park covers an area of 77,400 square meters.

1.2.2 Content of Project Construction

The project mainly includes car theaters, campsites, outdoor expansion centers, all-terrain vehicle sports centers and integrated service areas.

1.3 Total Investment of the Project and Capital Raising

1.3.1 Total Investment of the Project

The total investment of the project is 1 billion Yuan, including construction investment of 800 million Yuan.

Table 1: Summary Table of Total Investment of the Project  Unit: RMB10,000 Yuan


Expense Name

Amount of Investment

Proportion of Total Investment %



Construction investment





Interest incurred in construction period





Working capital





Total investment of the project (1+2+3)




1.3.2 Financing

Self-raised by the enterprise.

1.4 Financial Analysis and Social Evaluation

1.4.1 Main Financial Indexes

After the completion of the project, the annual operation revenue is 757.58 million Yuan, and profit is 250 million Yuan. The payback period is 6 years (after taxes, including construction period of 2 years), and return on investment is 25%.

Table 2: List of Major Indexes for Forecast of Economic Benefits 







Sales income

10,000 yuan/a


Normal year


Total profit

10,000 yuan/a


Normal year


FIRR of all investments



After income tax


FNPV (Ic=10%)

10,000 yuan


After income tax


Period for recovery of all investments (after tax)



Including 2 years of construction period


Rate of return on investment



After income tax

Note: the "10,000 Yuan" in the table refers to RMB.

1.4.2 Social Evaluation

The completion of the automobile park will ease the parking problem to a certain extent and also promote the tourism market towards the diversified development. "Living on the road" means that tourists are no longer satisfied with simply climbing mountains and looking at a series of monotonous activities such as the natural landscape. Although the ecological environment is still an important condition for attracting tourists, tourists are more eager to experience new things, stimulation, fashion and other modern leisure and entertainment elements in traveling, so the automobile park will transform this idea into reality.

1.5 Cooperative Ways

Joint venture, cooperation, other methods can be discussed in person.

1.6 What to be Invested by Foreign Party

Capital, other methods can be discussed in person.

1.7 Construction Site of the Project

It is located in the gateway of Chixi District with its west side for Pullman Hotel under planning.

1.8 The On-going Condition of Project

The cooperation proposal has been prepared.

2. Introduction to Partner

2.1 Basic Conditions

Name: Changbai Mountain Protection and Development Zone Management Committee of Jilin Province

Address: Chibei District, Changbai Mountain Protection and Development Zone, Jilin Province

2.2 Overview

The Changbai Mountain Protection and Development Zone Management Committee of Jilin Province (referred to as "Changbai Mountain Management Committee") is an agency of Jilin Provincial Government, who implements “integrated planning, integrated protection, integrated development and integrated management” to economic and social administrative affairs and natural resources in 3278 square kilometers on behalf of the Provincial Government. There are three county-level tourist economic zones, Chibei, Chixi and Chinan, under the Changbai Mountain Management Committee.

Changbai Mountain Airport has opened 18 routes, including routes to Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Shenyang, Dalian, Qingdao and Changchun, and many international routes, such as routes to Seoul and Hong Kong, will also be opened one after another. Two highways leading to Changbai Mountain have been opened and one is under construction. The high-speed railway leading to Changbai Mountain was started to construct in August 2017. The fast and smooth transportation network provides a strong impetus for tourism investment and industrial development of Changbai Mountain.

3 Contact Method:

Address: China Merchants of Changbai Mountain Protection and Development Zone Management Committee of Jilin Province

Postal Code: 133613

Contact Person: Liu Yi 

Tel: 0433-5710078

Fax: 0433-5710078


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