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Star Camping Site Construction Program of Changbai Mountain
2018/05/21     Source:

1. Introduction to the Project

1.1 Project Background

1.1.1 Project Introduction

This project is planned to be built in the southwestern part of Chibei District and is located in the tourist core area of Changbai Mountain, lying by mountains and water, with beautiful environment. It plans to build outdoor development bases, Qiusha duck Ecological Science Popularization Museum, plant maze, recreational vehicle hotels and so on. The construction of this project provides tourists with a convenient environment for their play and greatly helps to promote the development of tourism in Changbai Mountain.

1.1.2 Market Prospects

(1) The Current Status of Domestic Camping Tourism

Camping, in the modern sense, usually refers to a healthy outdoor recreation where people stay away from their place of residence and rely on amenities and supplies such as tents, sleeping bags, barracks, caravans and others to enjoy the natural scenery in the wild and seek for their own natural enjoyment. With camping, a kind of outdoor recreation, people in the city temporarily leave the city or a densely populated place to get close to the nature and enjoy the wild of the nature and beautiful natural scenery, and participate in other health, recreation and entertainment activities.

As a creative, stylish and personalized way of traveling, camping tourism is different from the traditional scenic natural tourism for its own characteristics. First of all, the landscape in camping tourism is dominated by natural landscapes. There are few traces of artificial landscapes in the landscapes, which are purely natural ecological landscapes that allow people to truly experience nature and feel nature with zero distance. Second, camping tourism is rich in tourism activities, including the appreciation of the beauty of nature, the pursuit of natural charm, outdoor accommodation experience, health care and entertainment activities. Third, the participation and freedom in camping tourism are relatively high. As camping tourism activities are arranged by the tourists themselves, so tourists are relatively free and leisure, and can enjoy participating in tourism activities. Fourth, it will spend less money in camping tourism. In camping tourism, there is no expensive scenic ticket, and camping tools and equipment can be reused, and accommodation costs can also be significantly reduced. Finally, there is no time limit. Camping tourism can be carried out during the day and night. During daytime, people can enjoy natural sightseeing and wild interests, and during nighttime, people can enjoy bonfire party and others. Therefore, it can attract tourists with different needs and different purposes to travel and sightsee. 

At present, China's camping tourism is still in its infancy. Compared with the European and American countries (where camping tourism has become very popular and industrialized and has become an indispensable fashion way for leisure vacation tourism), in our country, the development of camping tourism is still lagging behind, and scattered, and camping tourism products have not yet been effectively developed, camping site construction standards are lower, far from meeting the needs of domestic and foreign camping enthusiasts. At present, there are only about 400,000 camping sites built in our country, much less than that in the countries in Europe and the United States,. And the camping sites are distributed unbalancedly in location. Therefore, neither the quantity nor the quality of camping sites can satisfy the needs of China's consumer market.

(2) Analysis and Forecast of Camping Tourism Prospects in Changbai Mountain

During the National Day golden week in 2017, due to the superposition of the National Day and the Mid-Autumn Holidays, the "Super Holiday" of up to eight days contributed to the concentrated release of public travel demand. Traveling enthusiasm rose and the holiday travel market remained high. According to the data center of the China National Tourism Administration, during the holiday season, China received 705 million domestic tourists and realized domestic tourism revenue of 583.6 billion Yuan, increases of 11.9% and 13.9% respectively over the comparable basis of the first 7 days in 2016. Among them, Jilin Province received a total of 15.5814 million tourists, an increase of 31.94% over the same period of last year. The tourism industry has become one of the new growth points for the national economy in Jilin Province.

Changbai Mountain enjoys the best tourist resources in the province, which is one of reasons why the tourism in this place remained high. Based on unique resources not found in other scenic areas, in Changbai Mountain, one can enjoy the vertical distribution of vegetation landscape from temperate zone to very low temperature zone, bizarre volcanic landscape, pristine virgin forest with uncanny workmanship, colorful alpine tundra, snow-capped forest, ever-changing climate, well-known Changbai Mountain Tianchi and so on one day. Changbai Mountain is a kind of nature reserve of forest ecosystem, which has the characteristics of complete forest ecosystem and rich biodiversity and is the best-preserved forest ecosystem on Earth at the same latitude.

In September 2017, the Changbai Mountain Scenic Area received 225,372 tourists, an increase of 24.9% over the same period of last year. Among them, the North Scenic Area received 166,001 tourists, an increase of 25.7% over the same period of the last year. The project is located in the southwestern Chibei District, Changbaishan Protection and Development Zone, which is the core tourism area of Changbai Mountain and the main gateway to the north slope of Changbai Mountain. Mainly relying on the unique and rich natural resources of Changbai Mountain, in this project, it is the focus to build characteristic tourism products, “irreplaceable” to other competing tourism products, such as "Star Station", "Outdoor Expansion Base", "Merganser Ecological Science Station", "RV Hotel", "Chalet Hotel", “Forest Shop” and others. Therefore, tourism cooperation is the most easy to achieve in all international cooperation and regional cooperation. This project can share tourists with tourism projects surrounding Changbai Mountain, and it can also meet the needs of people's leisure and tourism and accelerate tourism industry development, which has a very broad market prospect.

1.1.3 Advantageous Conditions of Project Construction

(1) Policy Advantage

In the 13th Five-Year Plan for the Development of Tourism Industry, it is pointed out that it is required to speed up the development of leisure and holiday products, vigorously develop recreational and holiday tourism products such as hot springs, snow and ice, coastal areas, islands, mountains, forests and health care and build a number of tourist resorts and nationals resorts.

In the 13th Five-Year Plan for the Development of Tourism Industry, it is also pointed out that it is required to construct a number of well-public service self-driving motorhome travel routes and tourist destinations, cultivate camping site chain brand enterprises, enhance design, manufacture and technical support capabilities of motorhome products, forming a network of camping site service system and a relatively complete self-driving motorhome tourism industry chain. Therefore, it is required to speed up camping site construction and actively give play to the leading role of social capital in building self-driving motorhome camping sites, and it is also required select a number of demonstration camping sites with a high level of construction, operation and management services, so as to guide the functional upgrading of camping sites. By 2020, 2,000 camping sites will be built.

(2) Resource Advantages

Located in southeast Jilin Province, the Changbai Mountain Nature Reserve covers a total area of 196,465 hectares, including forest area of 16,081 hectares, grassland 5,683 hectares and Tianchi water surface of 402 hectares. With a forest coverage up to 87.9%, and the highest average temperature in summer of 22 ℃, the Changbai Mountain Nature Reserve has annual average temperature of 3-7 ℃ with fresh air and negative oxygen ion content of 90,000 per cubic meter that is more than 500 times that in the air in the city. The Changbai Mountain Nature Reserve is warm and cool in summer and cool and foggy in autumn, which is an integrated natural reserve with forest ecosystem as the main protecting object. Based on excellent natural ecological environment, the Changbai Mountain Nature Reserve is very suitable for outdoor activities, such as hiking and camping, with obvious resource advantages.

(3) Transportation Advantages of Location

The project site, namely Chibei District, is 410 kilometers from Changchun City, 210 kilometers away from Yanji City, Yanbian Prefecture and 150 kilometers away from Antu County, Yanbian Autonomous Prefecture. The traffic to outside places has become more and more convenient. For example, existing railways are connected to Chixi District and Chibei District and State Road 201 is connected to Chixi District and Chibei District, and Provincial Road 302 is connected to Chixi District. In addition, it will be more convenient for the Changbai Mountain Protection and Development Zone in contacting other places with the completion of the Changbai Mountain Tourism Airport and the completion of freeways from Changbai City to Chixi District, and from Yanji to Chibei district. Based on diverse modes of transportation with available land and air transportation, Changbai Mountain enjoys convenient transportation and obvious location advantages.

1.2 Content and Scale of Project Construction

1.2.1 Scheme and Scale of Project Construction

The project is planned to cover an area of 108,900 square meters.

1.2.2 Content of Project Construction

In the project, it is planned to build Outdoor Expansion Base, Merganser Ecological Science Station, Plant Maze and RV Hotel.

1.3 Total Investment of the Project and Capital Raising

1.3.1 Total Investment of the Project

The total investment of the project is 100 million Yuan, including construction investment of 80 million Yuan.

 Table 1: Summary Table of Total Investment of the Project  Unit: RMB10,000 Yuan

No.

Expense Name

Amount of Investment

Proportion of Total Investment %

Remarks

1

Construction investment

80000

80

 

2

Interest incurred in construction period

 

 

 

3

Working capital

20000

20

 

 

Total investment of the project (1+2+3)

100000

100

 

1.3.2 Financing

Self-raised by the enterprise.

1.4 Financial Analysis and Social Evaluation

1.4.1 Main Financial Indexes

After the completion of the project, the annual operation revenue is 125 million Yuan, and profit is 58 million Yuan. The payback period is 4.5 years (after taxes, including construction period of 1 year), and return on investment is 33%.

Table 2: List of Major Indexes for Forecast of Economic Benefits 

No.

Name

Unit

Index

Remarks

1

Sales income

10,000 yuan/a

12500

Normal year

2

Total profit

10,000 yuan/a

5800

Normal year

3

FIRR of all investments

%

30

After income tax

4

FNPV (Ic=10%)

10,000 yuan

5868

After income tax

5

Period for recovery of all investments (after tax)

a

4.5

Including 1 year of construction period

6

Rate of return on investment

%

33

After income tax

Note: the "10,000 Yuan" in the table refers to RMB.

1.4.2 Social Evaluation

With unique landform and abundant natural resources, Changbai Mountain area is well equipped to develop favorable conditions for tourism industry. The establishment of this project can not only enrich the tourism product type in the Changbai Mountain area, but also enable the project to share tourists with other scenic areas within the area and attract more tourists with more demands, which contributes to the cultivation of local industries and promotes to the overall development of tourism in Jilin province. It has good social benefits.

1.5 Cooperative Ways

Joint venture, cooperation, other methods can be discussed in person.

1.6 What to be Invested by Foreign Party

Capital, other methods can be discussed in person.

1.7 Construction Site of the Project

This project is located at the place 6 kilometers from the west exit of Chibei District and the south side of Huanqu Road.

1.8 The On-going Condition of Project

The cooperation proposal has been prepared.

2. Introduction to Partner

2.1 Basic Conditions

Name: Changbai Mountain Protection and Development Zone Management Committee of Jilin Province

Address: Chibei District, Changbai Mountain Protection and Development Zone, Jilin Province

2.2 Overview

The Changbai Mountain Protection and Development Zone Management Committee of Jilin Province (referred to as "Changbai Mountain Management Committee") is an agency of Jilin Provincial Government, who implements “integrated planning, integrated protection, integrated development and integrated management” to economic and social administrative affairs and natural resources in 3278 square kilometers on behalf of the Provincial Government. There are three county-level tourist economic zones, Chibei, Chixi and Chinan, under the Changbai Mountain Management Committee.

Changbai Mountain Airport has opened 18 routes, including routes to Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Shenyang, Dalian, Qingdao and Changchun, and many international routes, such as routes to Seoul and Hong Kong, will also be opened one after another. Two highways leading to Changbai Mountain have been opened and one is under construction. The high-speed railway leading to Changbai Mountain was started to construct in August 2017. The fast and smooth transportation network provides a strong impetus for tourism investment and industrial development of Changbai Mountain.

3 Contact Method:

Address: China Merchants of Changbai Mountain Protection and Development Zone Management Committee of Jilin Province

Postal Code: 133613

Contact Person: Liu Yi 

Tel: 0433-5710078

Fax: 0433-5710078

 

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