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Theme Art Performance Base Construction Project of Changbai Mountain
2018/05/21     Source:

1. Introduction to the Project

1.1 Project Background

1.1.1 Project Introduction

The project is located in Chibei District, relying on the famous Changbai Mountain Scenic Area, focusing on the regional culture, paying attention to the experiential and participatory nature of tourists to build the first large-scale cultural experience theme cultural performance base in North China amid regional culture. This project mainly plans to construct performing arts center, cultural theme parks, science and technology experience museums, 5D theaters and Changbai circus city. After the completion of this project, the scenic reception service level will be enhanced and the experience feeling of tourists in Changbai Mountain scenic area will be enhanced.

1.1.2 Market Prospects

In recent years, with the rapid development of tourism in our country, the new format tourism and cultural performance market combining tourism and culture has risen rapidly. The national tourism and cultural performance market is booming. Regions have introduced various rich and colorful tourism and cultural performance products based on the features of local ethnic culture, which are highly praised by domestic and foreign tourists. The 2015-2016 Report on China’s Tourism Performing Arts shows that the paid-in box office of tourism performing arts in 2015 was 3.57 billion Yuan, an increase of 31.7% over the same period of last year. The number of national audiences for tourism performances was 47.13 million, an increase of 11.22 million compared with that of 2014, with a growth rate up to 31.2%. A large number of excellent works large in scene, beautiful in craft, superb in performance and elegant in style has become an attracting scenery in tourist markets.

(1) Development of Tourism in Changbai Mountain

Rich in tourism resources, Changbai Mountain enjoys famous Changbai Mountain Tianchi, mysterious Changbai Mountain Nature Reserve, virgin forest, unique echelon vegetation in the south slope of Changbai Mountain, beautiful Yalu River border scenery, Swan-watching Scenic Area comparable with the Jiuzhaigou and other natural landscapes. In Changbai Mountain, there are ancient tombs in the Warring States Period, Lingguan Tower in Bohai Sea in Tang Dynasty, Fuxing Temple, the First Temple in Changbai Mountain, the First pagoda in the Northeast China, Yalu River Highway Bridge between China and the DPRK and other cultural landscapes. Changbai Mountain can receive guests from many places, so its tourism industry has great potential.

In the first half of 2017, the total number of tourists traveling to the Changbai Mountain Protection and Development Zone reached 972,900, an increase of 15.12% over the same period of last year. The total tourism revenue in the zone was 969 million Yuan, an increase of 21.46% over the same period of last year. Tourists traveling to scenic areas accounted for 472,000, an increase of 0.9% over the same period of last year, and tourism income in scenic areas accounted for 130 million Yuan, an increase of 3.5% over the same period of last year. 

In Changbai Mountain, a 10-billion Yuan Changbai Mountain Culture and Tourism Industry Investment Fund is set, under which characteristic urban investment fund, industrial development fund, tourism M & A fund, rail transit industry fund, eco-industrial development fund, hot springs industry fund, health pension fund and other sub-funds are set with a total scale up to 100 billion Yuan, in order to leverage financial capital and other social capital, boost new-type urban construction and promote the tourism industry in Changbai Mountain.

(2) Market Prospect Forecast of Theme Art Performance Base in Chibei District, Changbai Mountain

The project is built in Erdao Baihe Town, known as "the first town of Changbai Mountain" and as the gateway to the north slope of Changbai Mountain. There are a large number of tourists stopping this place every year. Relying on the landscape of mountains, water bodies and forests in the nature reserve of Changbai Mountain, the project makes fully use of folklore, ecological resources and environmental advantages to vigorously develop tourism industry with performing arts industry + Changbai Mountain tourism characteristics, promote the combination of tourism industry and performing arts industry, so as to form a cultural symbiosis and industrial complex. The development of tourism industry creates conditions and environment for the development of the performing arts industry. With the platform of tourism and leisure, we can obtain higher social and economic benefits and promote the prosperity of the performing arts market. The development of the performing arts industry is a booster for tourism development and can provide tourists with leisure and entertainment opportunities, attract tourists, retain tourists, form Changbai Mountain tourism brand, and continue to promote the development of tourism in Changbai Mountain, so as to create a win-win situation of tourism industry and performing arts industry

On the background of the natural landscape of Changbai Mountain, art performance is done in the way of allowing tourists experience and observe performing arts, so as to let them experience different theme scenes. Each theme scene shows different cultural connotations of Changbai Mountain. The actors interact with tourists from time to time, making the tourists follow the actors into the history, into a story, become history witness, and become the protagonist of the story. By introducing the most advanced circus show resources in the industry, the Changbai Circus City brings tourists a grand circus based on the world's top circus team. In addition to the traditional clown, circus, acrobatics, the Changbai Circus City will also use high-tech acousto-optic technology, bringing the country's leading lighting show.

All above are featured tourism products of the themed art performance base. The tourism performances can attract tourists and prolong their stay time in tourist destinations or scenic areas, resulting in spillover benefits in accommodation, catering and transportation, etc. and resulting in high amount of commercial interest.

In the Outline of National Tourism and Leisure (2013-2020) officially promulgated by the General Office of the State Council, it is pointed out that it is necessary to develop consumption products concerning tourist and leisure, such as traveling performing arts, sports and fitness, and leisure shopping, to meet the needs of the general public for personalized tourism. Tourism performing arts, developed as a combination of industrial industry and tourism industry, have become a competitive new business format, which shows a bright market prospect of the project.

1.1.3 Advantageous Conditions of Project Construction

(1) Policy Advantage

In the Outline of the 13th Five-Year Plan of the People's Republic of China for National Economic and Social Development, it is pointed that it is necessary to promote consumption upgrade, the in-depth integration of agriculture and tourism and leisure, education, culture and health care, to develop new formats, such as sightseeing agriculture, experience agriculture and creative agriculture, and to improve the quality of life service industry; it is also required to vigorously develop the tourism industry, to support the development of ecology tourism, cultural tourism, leisure tourism, mountain tourism, etc., to develop tourism real estate, pension property, cultural real estate and other new formats, and to vigorously develop green agricultural products processing, cultural tourism and other industries with distinctive advantages.

(2) Advantages of Tourism Culture

Based on material culture combining farming, fishing and hunting and nomadism of Changbai Mountain, rustic natural folk culture on riding and shooting and all-enlightened multi-god worship shaman culture, a regional culture with distinctive history, ethnicity and geographical features is finally formed in Changbai Mountain with this project by taking Dongyi culture as the guide and Han Chinese culture as the main body after digestion by the people of all nationalities in Changbai Mountain. Changbai Mountain culture is a dynamic culture with rich historical unity and strong spirit of the times. The diversified cultural resource of Changbai Mountain provides the development of the project with favorable conditions.

(3) Transportation Advantages of Location

Chibei District is 410 kilometers from Changchun City, 210 kilometers away from Yanji City, Yanbian Prefecture and 150 kilometers away from Antu County, Yanbian Autonomous Prefecture. The traffic to outside places has become more and more convenient. For example, existing railways are connected to Chixi District and Chibei District and State Road 201 is connected to Chixi District and Chibei District, and Provincial Road 302 is connected to Chixi District. In addition, it will be more convenient for the Changbai Mountain Protection and Development Zone in contacting other places with the completion of the Changbai Mountain Tourism Airport and the completion of freeways from Changbai City to Chixi District, and from Yanji to Chibei district. Based on diverse modes of transportation with available land and air transportation, Changbai Mountain enjoys convenient transportation and obvious location advantages.

People in the north scenic area not only can enjoy the sight of the vertical vegetation belt, sulfur hot spring group, Changbai Feiqiong waterfall, Sacred Animal YiTian Pool, but also appreciate the elegance of beauty pines, the mighty underground Changlin, the quiet Xiaotianchi, the peaceful Lvyuantan, the mighty Grand Canyon, the surging Erdaobai River, the vigorous Yuehua Forest and other original views. Low, medium and high-end hotel clusters adjacent to this project, echoing Changbai Mountain Tianchi, Wetland Park, Northeast Asia Botanical Garden and other famous scenic spots and bringing plenty of tourists.

1.2 Content and Scale of Project Construction

1.2.1 Scheme and Scale of Project Construction

The project plans to cover an area of 118,000 square meters

1.2.2 Content of Project Construction

The main construction content: Performing Arts Center, Cultural Theme Park, Science and Technology Experience Museum, 5D Theater and Changbai Circus City.

1.3 Total Investment of the Project and Capital Raising

1.3.1 Total Investment of the Project

The total investment of the project is 1.76 billion Yuan, including construction investment of 1.408 billion Yuan

Table 1: Summary Table of Total Investment of the Project   Unit: RMB10,000 Yuan

No.

Expense Name

Amount of Investment

Proportion of Total Investment %

Remarks

1

Construction investment

140800

80

 

2

Interest incurred in construction period

 

 

 

3

Working capital

35200

20

 

 

Total investment of the project (1+2+3)

176000

100

 

1.3.2 Financing

Self-raised by the enterprise.

1.4 Financial Analysis and Social Evaluation

1.4.1 Main Financial Indexes

After the completion of the project, the annual operation revenue is 1.33333 billion Yuan, and profit is 440 million Yuan. The payback period is 6 years (after taxes, including construction period of 2 years), and return on investment is 25%.

Table 2: List of Major Indexes for Forecast of Economic Benefits

No.

Name

Unit

Index

Remarks

1

Sales income

10,000 yuan/a

133333

Normal year

2

Total profit

10,000 yuan/a

44000

Normal year

3

FIRR of all investments

%

20

After income tax

4

FNPV (Ic=10%)

10,000 yuan

70361

After income tax

5

Period for recovery of all investments (after tax)

a

6

Including 2 years of construction period

6

Rate of return on investment

%

25

After income tax

Note: the "10,000 Yuan" in the table refers to RMB.

1.4.2 Social Evaluation

The project, after completion, will enhance the reception and service level of the scenic area, enhance the experience of it, effectively extend the stay time of tourists, extend the consumption chain of the scenic area, enhance the consumption ability of tourists, tap the purchasing power of tourists, promote popularity, and realize one-stop travel service in eating, housing, transportation, tourism, entertainment and purchase.

1.5 Cooperative Ways

Joint venture, cooperation, other methods can be discussed in person.

1.6 What to be Invested by Foreign Party

Capital, other methods can be discussed in person.

1.7 Construction Site of the Project

This project is located in Chibei District, the west of Changbai Mountain Street, the east of Baishan Street, the north of Tangxie Road and the south of Chisong Road.

1.8 The On-going Condition of Project

The cooperation proposal has been prepared.

2. Introduction to Partner

2.1 Basic Conditions

Name: Changbai Mountain Protection and Development Zone Management Committee of Jilin Province

Address: Chibei District, Changbai Mountain Protection and Development Zone, Jilin Province

2.2 Overview

The Changbai Mountain Protection and Development Zone Management Committee of Jilin Province (referred to as "Changbai Mountain Management Committee") is an agency of Jilin Provincial Government, who implements “integrated planning, integrated protection, integrated development and integrated management” to economic and social administrative affairs and natural resources in 3278 square kilometers on behalf of the Provincial Government. There are three county-level tourist economic zones, Chibei, Chixi and Chinan, under the Changbai Mountain Management Committee.

Changbai Mountain Airport has opened 18 routes, including routes to Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Shenyang, Dalian, Qingdao and Changchun, and many international routes, such as routes to Seoul and Hong Kong, will also be opened one after another. Two highways leading to Changbai Mountain have been opened and one is under construction. The high-speed railway leading to Changbai Mountain was started to construct in August 2017. The fast and smooth transportation network provides a strong impetus for tourism investment and industrial development of Changbai Mountain.

3 Contact Method:

Address: China Merchants of Changbai Mountain Protection and Development Zone Management Committee of Jilin Province

Postal Code: 133613

Contact Person: Liu Yi 

Tel: 0433-5710078

Fax: 0433-5710078

 

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